Echinacea PowWow® White

Echinacea purpurea PowWow White (Coneflower)

Echinacea purpurea PowWow® White, commonly known as PowWow® White Coneflower, is a stunning herbaceous perennial that captivates with its pure white blooms. Each flower features wide, overlapping petals that encircle a golden-yellow cone, creating a luminous display. Blooming from early summer to late summer, with sporadic blooms into fall, this compact variety is perfect for adding brightness to borders, wildflower gardens, or cottage-style landscapes. Its sturdy, well-branched stems ensure a tidy appearance and make it an excellent choice for cut flowers.

Reaching a height of 18–24 inches and a spread of 12–16 inches, PowWow® White thrives in USDA hardiness zones 3–8. It performs best in full sun and well-drained soils, tolerating drought, heat, and humidity once established. This low-maintenance plant is deer-resistant and attracts pollinators such as bees, butterflies, and hummingbirds. Additionally, its seed heads provide food for birds in winter, adding ecological value to the garden.

Care Instructions for Echinacea purpurea PowWow® White

1. Light Needs: Plant in full sun for optimal flowering. Partial shade is tolerated but may reduce blooms.
2. Soil Requirements: Prefers well-drained soils but adapts to sandy, loamy, or clay types. Avoid waterlogged conditions.
3. Watering: Water deeply during the first growing season to establish roots. Once established, water during prolonged dry spells.
4. Pruning: Deadhead spent flowers to encourage continuous blooming. Leave some seed heads in fall for winter interest and wildlife.
5. Fertilization: Apply a balanced, slow-release fertilizer in early spring to promote healthy growth and blooms.
6. Winter Care: Cut back dead stems in late winter or early spring to prepare for new growth.
7. Propagation: Divide clumps every 3–4 years in early spring to maintain vigor and control spread.

With its elegant blooms, compact habit, and easy-care nature, PowWow® White Coneflower is a versatile and rewarding addition to any garden. Whether used in mass plantings, as a border accent, or in pollinator gardens, this perennial delivers beauty and ecological benefits throughout the seasons.