American Beautyberry

American Beautyberry (Callicarpa americana)

American Beautyberry (Callicarpa americana) is a native deciduous shrub prized for its vibrant purple berries and attractive green foliage. Growing 3–6 feet tall and 3–6 feet wide, this rounded, multi-stemmed shrub adds striking seasonal interest to landscapes and wildlife gardens. Its clusters of bright berries emerge in late summer and persist through fall, attracting birds and providing color long after most perennials have finished blooming. To ensure consistent berry production, plant near a compatible male pollinator or multiple American Beautyberry shrubs for cross-pollination.

In summer, small lavender-pink flowers bloom in loose clusters, providing nectar for pollinators. By late summer and fall, the berries form in striking clusters along the stems, creating a bold visual display. Foliage turns yellowish-green to purple in fall, enhancing multi-seasonal interest. American Beautyberry thrives in naturalistic plantings, woodland gardens, or as a specimen shrub, adding both texture and color to the landscape.

Adaptable and low-maintenance, this shrub tolerates a range of soils and conditions while providing ecological benefits by attracting birds and pollinators. It is perfect for borders, mass plantings, hedges, or as a standalone specimen. Planting a male companion or multiple shrubs nearby ensures a bountiful berry display each fall.

Care Instructions:

Planting: Choose full sun to partial shade and well-drained soil. Plant near other American Beautyberry shrubs to encourage cross-pollination and abundant berry production.
Sunlight: Prefers full sun for the best berry production but tolerates partial shade.
Watering: Water regularly during the first growing season to establish roots; once established, it tolerates occasional drought.
Fertilizing: Apply a balanced fertilizer in early spring to promote healthy foliage and berry formation.
Pruning: Prune in late winter or early spring to maintain shape and remove any damaged or crossing stems.
Spacing: Space 3–6 feet apart to allow for mature growth and good air circulation.
Maintenance: Low-maintenance once established; remove weak or dead stems to encourage vigorous growth and berry display.